Art direction
Art direction
& design studio
& design studio
Senior art director specialising in visual identity and brand design, crafting meaningful brand experiences from strategy to design, with a focused attention on meaning and detail.
Senior art director specialising in visual identity and brand design, crafting meaningful brand experiences from strategy to design, with a focused attention on meaning and detail.
Works
Welcome to a world where design is not just about shape, but meaning. Every project is a meeting, a collaboration, a quest for beauty and impact.
With a warm and creative approach, I craft visual identities that reveal the essence of each brand, while maintaining an elegant and light touch.
Let’s create design that reflects who you are and leaves a lasting impression.
Hello! I’m Laurène Calvez, a French Art Director specialising in Branding and Visual Identities, with experience across print and digital.
After 12 years in top Parisian agencies, I founded my studio to focus on beauty, culture, luxury, and innovation—crafting refined and meaningful visual identities for brands..
Available in Paris & Nantes, collaborating remotely worldwide.
Welcome to a world where design is not just about shape, but meaning. Every project is a meeting, a collaboration, a quest for beauty and impact.
With a warm and creative approach, I craft visual identities that reveal the essence of each brand, while maintaining an elegant and light touch.
Let’s create design that reflects who you are and leaves a lasting impression.
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
✴︎ Paris ✴︎ Nantes ✴︎ Rennes ✴︎ Lorient ✴︎ Brest ✴︎ Toulouse ✴︎ Bordeaux ✴︎ Biarritz ✴︎ Nice ✴︎ Marseille ✴︎ Bastia ✴︎ Ajaccio ✴︎ Lyon ✴︎ Genève ✴︎ Bruxelles ✴︎ London ✴︎ Dublin ✴︎ Los Angeles ✴︎ San Francisco ✴︎ New-York ✴︎ Mexico ✴︎ Milano
Services
Art direction
Apporter mon regard sur une cohérence globale visuelle. Campagne publicitaire, identité visuelle, ou webdesign, je m'adapte à votre besoin.
Graphic design
Crafting a distinctive and impactful brand image, with strategy shaping every concept.
Branding
From posters to pictograms, tailored graphic design for all your needs – big or small.
Editorial design
Create printed editorial supports with finesse and structure to give life to your content with sense and aesthetic eye.
Packaging
Designing efficient websites that seamlessly align with your visual identity.
Web design
Designing efficient websites that seamlessly align with your visual identity.
Art direction
Shaping creative visions with clarity and coherence — from concept to execution. I guide visual storytelling across formats and lead collaborations with photographers, illustrators, and designers to bring ideas to life with precision and impact.
Graphic design
Designing clear, elegant visuals that serve both message and purpose. Every layout, format, or graphic is shaped with intention and a sense of detail.
Branding
Building meaningful and consistent visual identities that reflect your values and set you apart. From logo design to brand guidelines, I craft tailored solutions with clarity and elegance.
Editorial design
Creating printed editorial pieces with structure and finesse, bringing your content to life with meaning and a refined eye.
Packaging
Designing cohesive, elegant packaging that gives tangible form to your brand identity.
Web design
Designing efficient websites that seamlessly align with your visual identity.
Art direction
Apporter mon regard sur une cohérence globale visuelle. Campagne publicitaire, identité visuelle, ou webdesign, je m'adapte à votre besoin.
Graphic design
Crafting a distinctive and impactful brand image, with strategy shaping every concept.
Branding
From posters to pictograms, tailored graphic design for all your needs – big or small.
Editorial design
Create printed editorial supports with finesse and structure to give life to your content with sense and aesthetic eye.
Packaging
Designing efficient websites that seamlessly align with your visual identity.
Web design
Designing efficient websites that seamlessly align with your visual identity.
Art direction
Apporter mon regard sur une cohérence globale visuelle. Campagne publicitaire, identité visuelle, ou webdesign, je m'adapte à votre besoin.
Graphic design
Crafting a distinctive and impactful brand image, with strategy shaping every concept.
Branding
From posters to pictograms, tailored graphic design for all your needs – big or small.
Editorial design
Create printed editorial supports with finesse and structure to give life to your content with sense and aesthetic eye.
Packaging
Designing efficient websites that seamlessly align with your visual identity.
Web design
Designing efficient websites that seamlessly align with your visual identity.
services
Art direction
Apporter mon regard sur une cohérence globale visuelle. Campagne publicitaire, identité visuelle, ou webdesign, je m'adapte à votre besoin.
Graphic design
Crafting a distinctive and impactful brand image, with strategy shaping every concept.
Branding
From posters to pictograms, tailored graphic design for all your needs – big or small.
Editorial design
Create printed editorial supports with finesse and structure to give life to your content with sense and aesthetic eye.
Packaging
Designing efficient websites that seamlessly align with your visual identity.
Web design
Designing efficient websites that seamlessly align with your visual identity.
Art direction
Apporter mon regard sur une cohérence globale visuelle. Campagne publicitaire, identité visuelle, ou webdesign, je m'adapte à votre besoin.
Graphic design
Crafting a distinctive and impactful brand image, with strategy shaping every concept.
Branding
From posters to pictograms, tailored graphic design for all your needs – big or small.
Editorial design
Create printed editorial supports with finesse and structure to give life to your content with sense and aesthetic eye.
Packaging
Designing efficient websites that seamlessly align with your visual identity.
Web design
Designing efficient websites that seamlessly align with your visual identity.
SERVICES
Clients
Clients
Arts and culture
Rock en Seine
Fondation Hermès
France•tv
Culture
Rock en Seine
Fondation Hermès
France•tv
Beauty
ACM
Bioderma
Léa Nature
Le mini macaron
Nuxe
Beauty
ACM
Bioderma
Léa Nature
Le mini macaron
Nuxe
Luxe
Artisans de Genève
Fondation Hermès
Innovation
Dynergie
Mylight150
Institutions
Institut Français
Conseil d'État
Institutions
Institut Français
Conseil d'État
Finances
123 Investment managers
Blast.
Matis Club
Luxury
Artisans de Genève
Fondation Hermès
Innovation
Dynergie
Mylight150
Finance
123 Investment managers
Blast.
Matis Club
Auto & aeronautics
Michelin
Stiilt
Paris Aeroport
Contact
Contact
Let's create beautiful brands stories
Let's create beautiful brands stories
Let's create beautiful brands stories
Contact
Art direction
& design studio
& design studio
Art direction
& design studio
& design studio
