



Mylight150
Mylight
150
Services
Branding
Art direction
Branding
Art direction
Category
Solar energy
Solar energy
Clients
Pierre Osdoit-Patrigeon
Sébastien Plassiard
Pierre Osdoit-Patrigeon
Sébastien Plassiard
Art direction
Laurène Calvez
Laurène Calvez
strategist
Bertrand Benichou Theisen
Bertrand Benichou
Year
2024
Need
Contemporary art as a strategic asset: Matis offers to invest in works by major twentieth-century artists, through exclusive club deals selected by their team of experts. By virtue of its field of activity and the specificity of its offering, Matis must be perceived as a rather elitist brand, but embrace some of the codes of the general public so as not to project the image of an inaccessible brand. It's elegant, confidential and innovative, while at the same time advocating excellence, transparency and performance, since the sector is financial. Their need? To communicate the brand via a clear website, revealing their brand image. Visual identity combined with art direction, right down to the UI, was the focus of this project.
Constat
"We believe in feel-good beauty. In a way to express your creativity and a touch of little joie de vivre to your routine. We believe that nail care is self-care and that a little pop of color or shine will always boost your mood." Le mini macaron team.
Constat
Contemporary art as a strategic asset: Matis offers to invest in works by major twentieth-century artists, through exclusive club deals selected by their team of experts. By virtue of its field of activity and the specificity of its offering, Matis must be perceived as a rather elitist brand, but embrace some of the codes of the general public so as not to project the image of an inaccessible brand. It's elegant, confidential and innovative, while at the same time advocating excellence, transparency and performance, since the sector is financial. Their need? To communicate the brand via a clear website, revealing their brand image. Visual identity combined with art direction, right down to the UI, was the focus of this project.
Concept
Contemporary art as a strategic asset: Matis offers to invest in works by major twentieth-century artists, through exclusive club deals selected by their team of experts. By virtue of its field of activity and the specificity of its offering, Matis must be perceived as a rather elitist brand, but embrace some of the codes of the general public so as not to project the image of an inaccessible brand. It's elegant, confidential and innovative, while at the same time advocating excellence, transparency and performance, since the sector is financial. Their need? To communicate the brand via a clear website, revealing their brand image. Visual identity combined with art direction, right down to the UI, was the focus of this project.
Concept
"We believe in feel-good beauty. In a way to express your creativity and a touch of little joie de vivre to your routine. We believe that nail care is self-care and that a little pop of color or shine will always boost your mood." Le mini macaron team.
Creation
"We believe in feel-good beauty. In a way to express your creativity and a touch of little joie de vivre to your routine. We believe that nail care is self-care and that a little pop of color or shine will always boost your mood." Le mini macaron team.
Creation
Contemporary art as a strategic asset: Matis offers to invest in works by major twentieth-century artists, through exclusive club deals selected by their team of experts. By virtue of its field of activity and the specificity of its offering, Matis must be perceived as a rather elitist brand, but embrace some of the codes of the general public so as not to project the image of an inaccessible brand. It's elegant, confidential and innovative, while at the same time advocating excellence, transparency and performance, since the sector is financial. Their need? To communicate the brand via a clear website, revealing their brand image. Visual identity combined with art direction, right down to the UI, was the focus of this project.
Need
Contemporary art as a strategic asset: Matis offers to invest in works by major twentieth-century artists, through exclusive club deals selected by their team of experts. By virtue of its field of activity and the specificity of its offering, Matis must be perceived as a rather elitist brand, but embrace some of the codes of the general public so as not to project the image of an inaccessible brand. It's elegant, confidential and innovative, while at the same time advocating excellence, transparency and performance, since the sector is financial. Their need? To communicate the brand via a clear website, revealing their brand image. Visual identity combined with art direction, right down to the UI, was the focus of this project.

Pierre Osdoit-Patrigeon
Chief Marketing Officer
A big thank you for the work you have done in recent months, I measure all the professionalism and talent it takes to achieve a service of this level, both for the result and for the management of the collaboration.
Contact me
laurene.calvez@gmail.com
(+33) 6 45 76 95 37
Contact
laurene.calvez@gmail.com
(+33) 6 45 76 95 37

Pierre Osdoit-Patrigeon
Chief Marketing Officer
A big thank you for the work you have done in recent months, I measure all the professionalism and talent it takes to achieve a service of this level, both for the result and for the management of the collaboration.