Dynergie
Services
Services
Services
Stratégie de marque
Identité visuelle
UI design
Branding
UI design
Category
Category
Innovation
Clients
Clients
Clients
Gabriel Geneis
Deborah Covinssamy
Gabriel Geneis
Deborah Covinssamy
lead brand design
lead brand design
Création
Laurène Calvez
Laurène Calvez
Nemo Fazakerley
Ui design
Ui design
Laurène Calvez
Nemo Fazakerley
STRATEGY
Bertrand Benichou Theisen
Aline Olivry
YEAR
YEAR
YEAR
2022
Need
Need
Founded in 2006, Dynergie supports project leaders in securing funding and bringing innovative ideas to market. Through a series of brand strategy workshops, an internal survey, and user interviews, we aligned the company’s vision and strategy as it sought to redefine its positioning and brand image. The challenge was to craft a contemporary, digital-first identity that reflects its forward-thinking mindset and innovative approach.
Founded in 2006, Dynergie supports project leaders in securing funding and bringing innovative ideas to market. Through a series of brand strategy workshops, an internal survey, and user interviews, we aligned the company’s vision and strategy as it sought to redefine its positioning and brand image. The challenge was to craft a contemporary, digital-first identity that reflects its forward-thinking mindset and innovative approach.
Creation
Creation
The identity embraces a digital, luminous, and joyful tone, reflected in both the colour palette and the brand’s warm, friendly, and concise voice. This approach also guided the photoshoot I directed, ensuring that the energy and positivity of the team were authentically captured. White space is used generously to create a sense of ease and clarity, enhancing the reading experience on the website—designed in parallel with the brand identity to ensure coherence. Subtle, fluid interactions bring rhythm and light to the interface, highlighting the brand’s contemporary essence through carefully crafted details
The identity embraces a digital, luminous, and joyful tone, reflected in both the colour palette and the brand’s warm, friendly, and concise voice. This approach also guided the photoshoot I directed, ensuring that the energy and positivity of the team were authentically captured. White space is used generously to create a sense of ease and clarity, enhancing the reading experience on the website—designed in parallel with the brand identity to ensure coherence. Subtle, fluid interactions bring rhythm and light to the interface, highlighting the brand’s contemporary essence through carefully crafted details
GABRIEL GENIEIS
Président-directeur général de Dynergie
A big thank you for the work you have done in recent months, I measure all the professionalism and talent it takes to achieve a service of this level, both for the result and for the management of the collaboration.