matis
Services
Art Direction
Branding
UI Design
Category
Finance
Art
Clients
François Carbone
Arnaud Dubois
brand design
Laurène Calvez
ui design
Laurène Calvez
Jérémie Lantoinette
strategy
Bertrand Bénichou Theisen
Year
2024
Need
Contemporary art as a strategic asset: Matis offers to invest in works by major twentieth-century artists, through exclusive club deals selected by their team of experts. By virtue of its field of activity and the specificity of its offering, Matis must be perceived as a rather elitist brand, but embrace some of the codes of the general public so as not to project the image of an inaccessible brand. It's elegant, confidential and innovative, while at the same time advocating excellence, transparency and performance, since the sector is financial. Their need? To communicate the brand via a clear website, revealing their brand image. Visual identity combined with art direction, right down to the UI, was the focus of this project.