matis
Services
Services
Art Direction
Branding
UI Design
Art Direction
Branding
UI Design
Category
Category
Finance
Art
Finance
Art
Clients
Clients
François Carbone
Arnaud Dubois
François Carbone
Arnaud Dubois
brand design
ART Director
Laurène Calvez
Laurène Calvez
ui design
Laurène Calvez
Jérémie Lantoinette
strategy
strategy
Bertrand Bénichou Theisen
Bertrand Bénichou Theisen
Year
2024
Need
Need
Contemporary art as a strategic asset: Matis offers to invest in works by major twentieth-century artists, through exclusive club deals selected by their team of experts. By virtue of its field of activity and the specificity of its offering, Matis must be perceived as a rather elitist brand, but embrace some of the codes of the general public so as not to project the image of an inaccessible brand. It's elegant, confidential and innovative, while at the same time advocating excellence, transparency and performance, since the sector is financial. Their need? To communicate the brand via a clear website, revealing their brand image. Visual identity combined with art direction, right down to the UI, was the focus of this project.
Contemporary art as a strategic asset: Matis offers to invest in works by major twentieth-century artists, through exclusive club deals selected by their team of experts. By virtue of its field of activity and the specificity of its offering, Matis must be perceived as a rather elitist brand, but embrace some of the codes of the general public so as not to project the image of an inaccessible brand. It's elegant, confidential and innovative, while at the same time advocating excellence, transparency and performance, since the sector is financial. Their need? To communicate the brand via a clear website, revealing their brand image. Visual identity combined with art direction, right down to the UI, was the focus of this project.
Concept
Seeking the right balance between art and financing, between aesthetics and efficiency, my creative research focuses on aeration, typography, a simple but effective tone of voice, but also on the interaction of elements, to be worked with delicacy and finesse to reveal the validated artistic direction.
Creation
Creation
Breathing elegance, refinement and excellence through refined yet refined choices, the details are in the spacing, typographic choices and association of visuals representing works of art, accessible on their market. A graphic yet demanding layout reveals their brand personality through work on print and web media.
Breathing elegance, refinement and excellence through refined yet refined choices, the details are in the spacing, typographic choices and association of visuals representing works of art, accessible on their market. A graphic yet demanding layout reveals their brand personality through work on print and web media.
Concept
Seeking the right balance between art and financing, between aesthetics and efficiency, my creative research focuses on aeration, typography, a simple but effective tone of voice, but also on the interaction of elements, to be worked with delicacy and finesse to reveal the validated artistic direction.