Lokki

Services

Branding
Visual identity
Art Direction

Category

Outdoor
Rental service

Clients

Benoit Prigent
Raphaël Masbou

art direction

Laurène Calvez

strategy

Aline Olivry

Year

2024

Need

Lokki aspires to revolutionize the way we consume by promoting equipment rental, with the aim of shaping a world where access to outdoor activities is simplified, sharing is encouraged, inclusivity is promoted through the pooling of goods, and outdoor activities permeate our daily lives well beyond vacation periods.

Concept

Summer '70, the Lokki odyssey: relive the liberation of the '70s, and experience today in 2024 the ongoing rental revolution with Lokki.
Authenticity and simplicity are emphasized, as if to describe the absence of the mental burden of renting: love and enjoy!

Creation

Let's live this revolution with carefree freedom. Using colors that evoke nature and digital, typography that evokes joy, optimism and generosity, and a series of illustrations designed in this relaxed, sunny spirit, the artistic direction aims to be accessible to all, inviting people to disconnect and enjoy a simpler life tending towards ecological sobriety. The logotype is modular, sometimes representing the bird of freedom, sometimes a sun bringing joy, and sometimes plant life inviting serenity. The result is a joyful, lively identity that makes you want to get away for a few days and leave your problems behind.

Benoit Prigent

Co-fondateur de Lokki

What a rebranding project we've been through together!
So happy to have been able to work with you on the Lokki rebranding.
A success thanks to Laurène's qualities as an AD: Listening, Technique, Attention to Detail, Pedagogy, Creativity, Vision & Humility.Thank you for working with me to push the graphic territory and the story of the new Lokki brand.

Contact

laurene.calvez@gmail.com
(+33) 6 45 76 95 37

laurene.calvez@gmail.com
(+33) 6 45 76 95 37

Design and no-code

© Laurène Calvez Studio - 2025