Lokki
Services
Services
Branding
Visual identity
Art Direction
Branding
Visual identity
Art Direction
Category
Category
Outdoor
Rental service
Outdoor
Rental service
Clients
Clients
Benoit Prigent
Raphaël Masbou
Benoit Prigent
Raphaël Masbou
art direction
art direction
Laurène Calvez
Laurène Calvez
strategy
strategy
Aline Olivry
Aline Olivry
Year
2024
Need
Need
Lokki aspires to revolutionize the way we consume by promoting equipment rental, with the aim of shaping a world where access to outdoor activities is simplified, sharing is encouraged, inclusivity is promoted through the pooling of goods, and outdoor activities permeate our daily lives well beyond vacation periods.
Lokki aspires to revolutionize the way we consume by promoting equipment rental, with the aim of shaping a world where access to outdoor activities is simplified, sharing is encouraged, inclusivity is promoted through the pooling of goods, and outdoor activities permeate our daily lives well beyond vacation periods.
Concept
Concept
Summer '70, the Lokki odyssey: relive the liberation of the '70s, and experience today in 2024 the ongoing rental revolution with Lokki. Authenticity and simplicity are emphasized, as if to describe the absence of the mental burden of renting: love and enjoy!
Summer '70, the Lokki odyssey: relive the liberation of the '70s, and experience today in 2024 the ongoing rental revolution with Lokki. Authenticity and simplicity are emphasized, as if to describe the absence of the mental burden of renting: love and enjoy!
Creation
Creation
Let's live this revolution with carefree freedom. Using colors that evoke nature and digital, typography that evokes joy, optimism and generosity, and a series of illustrations designed in this relaxed, sunny spirit, the artistic direction aims to be accessible to all, inviting people to disconnect and enjoy a simpler life tending towards ecological sobriety. The logotype is modular, sometimes representing the bird of freedom, sometimes a sun bringing joy, and sometimes plant life inviting serenity. The result is a joyful, lively identity that makes you want to get away for a few days and leave your problems behind.
Let's live this revolution with carefree freedom. Using colors that evoke nature and digital, typography that evokes joy, optimism and generosity, and a series of illustrations designed in this relaxed, sunny spirit, the artistic direction aims to be accessible to all, inviting people to disconnect and enjoy a simpler life tending towards ecological sobriety. The logotype is modular, sometimes representing the bird of freedom, sometimes a sun bringing joy, and sometimes plant life inviting serenity. The result is a joyful, lively identity that makes you want to get away for a few days and leave your problems behind.
Benoit Prigent
Co-fondateur de Lokki
What a rebranding project we've been through together!
So happy to have been able to work with you on the Lokki rebranding.
A success thanks to Laurène's qualities as an AD: Listening, Technique, Attention to Detail, Pedagogy, Creativity, Vision & Humility.Thank you for working with me to push the graphic territory and the story of the new Lokki brand.