



Paris Aéroport
Services
Editorial design
Categorie
Aeronautique
Client
Paris Aeroport
direction création
Delphine Bommelaer
direction artistique
Laurène Calvez
Stéphane Bidel
Year
2018
Need
Contemporary art as a strategic asset: Matis offers to invest in works by major twentieth-century artists, through exclusive club deals selected by their team of experts. By virtue of its field of activity and the specificity of its offering, Matis must be perceived as a rather elitist brand, but embrace some of the codes of the general public so as not to project the image of an inaccessible brand. It's elegant, confidential and innovative, while at the same time advocating excellence, transparency and performance, since the sector is financial. Their need? To communicate the brand via a clear website, revealing their brand image. Visual identity combined with art direction, right down to the UI, was the focus of this project.
Creation
Contemporary art as a strategic asset: Matis offers to invest in works by major twentieth-century artists, through exclusive club deals selected by their team of experts. By virtue of its field of activity and the specificity of its offering, Matis must be perceived as a rather elitist brand, but embrace some of the codes of the general public so as not to project the image of an inaccessible brand. It's elegant, confidential and innovative, while at the same time advocating excellence, transparency and performance, since the sector is financial. Their need? To communicate the brand via a clear website, revealing their brand image. Visual identity combined with art direction, right down to the UI, was the focus of this project.
Creation
Contemporary art as a strategic asset: Matis offers to invest in works by major twentieth-century artists, through exclusive club deals selected by their team of experts. By virtue of its field of activity and the specificity of its offering, Matis must be perceived as a rather elitist brand, but embrace some of the codes of the general public so as not to project the image of an inaccessible brand. It's elegant, confidential and innovative, while at the same time advocating excellence, transparency and performance, since the sector is financial. Their need? To communicate the brand via a clear website, revealing their brand image. Visual identity combined with art direction, right down to the UI, was the focus of this project.
Need
Contemporary art as a strategic asset: Matis offers to invest in works by major twentieth-century artists, through exclusive club deals selected by their team of experts. By virtue of its field of activity and the specificity of its offering, Matis must be perceived as a rather elitist brand, but embrace some of the codes of the general public so as not to project the image of an inaccessible brand. It's elegant, confidential and innovative, while at the same time advocating excellence, transparency and performance, since the sector is financial. Their need? To communicate the brand via a clear website, revealing their brand image. Visual identity combined with art direction, right down to the UI, was the focus of this project.