Paris Aéroport

Services

Art direction
Editorial design

Art direction
Editorial design

Category

Aeronautics

Aeronautics

Client

Paris Aeroport

Paris Aeroport

creative director

Delphine Bommelaer

Delphine Bommelaer

Art direction

Laurène Calvez
Stéphane Bidel

Laurène Calvez
Stéphane Bidel

Year

2018

Need

Contemporary art as a strategic asset: Matis offers to invest in works by major twentieth-century artists, through exclusive club deals selected by their team of experts. By virtue of its field of activity and the specificity of its offering, Matis must be perceived as a rather elitist brand, but embrace some of the codes of the general public so as not to project the image of an inaccessible brand. It's elegant, confidential and innovative, while at the same time advocating excellence, transparency and performance, since the sector is financial. Their need? To communicate the brand via a clear website, revealing their brand image. Visual identity combined with art direction, right down to the UI, was the focus of this project.

Creation

Contemporary art as a strategic asset: Matis offers to invest in works by major twentieth-century artists, through exclusive club deals selected by their team of experts. By virtue of its field of activity and the specificity of its offering, Matis must be perceived as a rather elitist brand, but embrace some of the codes of the general public so as not to project the image of an inaccessible brand. It's elegant, confidential and innovative, while at the same time advocating excellence, transparency and performance, since the sector is financial. Their need? To communicate the brand via a clear website, revealing their brand image. Visual identity combined with art direction, right down to the UI, was the focus of this project.

Creation

Contemporary art as a strategic asset: Matis offers to invest in works by major twentieth-century artists, through exclusive club deals selected by their team of experts. By virtue of its field of activity and the specificity of its offering, Matis must be perceived as a rather elitist brand, but embrace some of the codes of the general public so as not to project the image of an inaccessible brand. It's elegant, confidential and innovative, while at the same time advocating excellence, transparency and performance, since the sector is financial. Their need? To communicate the brand via a clear website, revealing their brand image. Visual identity combined with art direction, right down to the UI, was the focus of this project.

Need

Contemporary art as a strategic asset: Matis offers to invest in works by major twentieth-century artists, through exclusive club deals selected by their team of experts. By virtue of its field of activity and the specificity of its offering, Matis must be perceived as a rather elitist brand, but embrace some of the codes of the general public so as not to project the image of an inaccessible brand. It's elegant, confidential and innovative, while at the same time advocating excellence, transparency and performance, since the sector is financial. Their need? To communicate the brand via a clear website, revealing their brand image. Visual identity combined with art direction, right down to the UI, was the focus of this project.

Contact me

laurene.calvez@gmail.com
(+33) 6 45 76 95 37

laurene.calvez@gmail.com
(+33) 6 45 76 95 37

Design and no-code

© Laurène Calvez Studio - 2025